Email list-building is everything to your online Shopify store.
Or, it should be.
In fact, if you’re interested in conversions and business growth in general, the number one thing you should be wondering about right now is how to grow your email list.
Email is almost universally used. It’s more popular than social media for communication, and it gets far more conversions than any other platform. It’s a direct line to your customers that works. According to 2018 research, the average email open rate across all industries is 32%.
But one thing to keep in mind that just collecting hundreds or thousands of uninterested people who are just after free downloads won’t help.
When it comes time to buy, those people disappear and you’re left with a list that’s nearly worthless, even if you’ve built a five-digit email list.
Instead, you want to build relationships and create an email list full of subscribers eager to listen to you and buy your products.
With these six tips, you can gain new subscribers to help grow your email list for more effective campaigns.
1. Create an Exit-Intent Popup
You may have good traffic, but did you know that over 65% of those visitors will never come to your blog again?
It’s not because they don’t want to visit again or that your blog isn’t attractive enough. The real reason is they may never be able to find you again. However, if you make them subscribe to your email list, then they’ll definitely hear from you and visit your blog more often.
Having a subscription box is great, but what will you do about those visitors who’re leaving without subscribing?
What you need is Exit-Intent Technology. It works intelligently to display an opt-in popup to the users who’re about to leave your blog.
2. Share Discounts and Deals
Keep the visitor from closing the page by showing them, in an eye-catching way, what you’ve got to offer. Give them exclusive discounts and deals in return for their email address.
You can add discounts and deals according to your niche to make it relevant to your blog. It’s an amazing way to convert abandoning visitors into subscribers.
3. Optimize your Opt-in
Place your opt-in form or CTA button at the top of the page near primary content, as well as at the bottom of every blog post. Ensure your sign-up button pops off the page by making it a contrasting accent colour against your primary brand colours.
4. Use Pop-ups to drive email signups
Even better than a bright button is a mailing list form that magically appears right before your eyes. You can make the form impossible to miss by adding pop-ups to high-traffic and high-exit pages. Through A/B testing, you’ll be able to experiment with what copy, colours, creative, and messaging work best for driving more email subscriptions.
5. Link Everywhere
While you’re at it, make sure you link to your newsletter signup page from every landing page on your site. That way, visitors who have just finished reading a page or watching a video will be reminded to sign-up for even more content. You can also consider coding this form into the footer of your website. Boom.
6. Segment your Lists
Good content leads to greater engagement, shares, and buzz. But what’s considered “good” to one person may be less appealing to another. As you continue to grow your email list, note whether your subscribers signed up for your mailing list at an event, through a contest, or just organically. Every subscriber is looking for something different, so create multiple subscription types and send more targeted content to each list to increase the chance that visitors will subscribe to one of them. Because they’ve already shown interest in certain content, they will be more likely to engage with similar future content — and share your newsletter with friends.
7. Give Subscribers a reason to Signup
Subscribers want to know what they’ll be getting out of your newsletter before they sign up. Do you send exclusive articles or free whitepapers? Do you host contests or scholarships? Do your email subscribers get advanced access to media or promotions before anyone else? Whatever the incentive is, make sure the content is evergreen and clearly advertised on the opt-in form so people are enticed to sign up for your list.
8. Build Trust — Not Spam
If you want to grow your email list, you also want to make sure you’re keeping it happy and healthy, right? Make sure all CTAs that are intended to drive email signups make it clear that you’ll never spam or sell your users’ information.
Your email marketing campaigns are only as good as your email list. To make the most of your marketing efforts, it’s essential that you keep a healthy list of active subscribers. We hope that these six tips gave you some helpful ideas to grow your email list so that you can gain more from your marketing efforts!