Urban Sharing to power the bike-sharing systems in Milan and Verona
With our new customer Clear Channel Italy, Urban Sharing will power the largest bike-sharing scheme in the Mediterranean
2019 has been a stellar year for growth for Urban Sharing. We tested our software on new vehicles like cargo bikes, winter bikes, e-scooters, and e-bikes. We took on a new CEO who envisions the future of Urban Sharing to incorporate vehicle electrification and multi-vehicle fleets.
As we close out 2019, we will have a chance to push into that future with Clear Channel Italy. Beginning in 2020, we will upgrade the existing bike system software in both Milan and Verona to bring both cities onto the Urban Sharing platform through user-friendly features such as public transport integration, sophisticated operational tools and instant mobile unlock.
The city of Milan currently has more cars per inhabitants than almost any other city in Europe. This is reflected in its equally high concentrations of air pollution, also among the highest in Europe.
Through its 2015 Sustainable Urban Mobility Plan (SUMP), Milan hopes to change that. Already Milan has created low-emission zones and aims to double its micromobility infrastructure by 2024. Still, in 2018 Milan averaged 5.3 million trips per day. While thirty percent of those trips were taken by cars, just six percent were taken by bike.
“I can’t tell you how excited we are to bring Urban Sharing’s platform to the smart city capital of Italy,” said Urban Sharing CEO Marius Olsen. “Together with Clear Channel Italy, we will tackle the goals of the SUMP to help create a clean, sustainable future to commuters in Milan and Verona. ”
Urban Sharing’s data-driven operations platform will empower Clear Channel Italy to truly take advantage of a fleet of 6000 bikes in Milan. Across mechanical and electrical bikes the system currently averages 19,000 trips per day. Not only will Urban Sharing aim to support Clear Channel Italy in optimizing for increased ridership, but to scale and grow according to the needs of the city and its inhabitants.
With this contract, Urban Sharing truly becomes a European company across the Nordics, UK and Italy.