September Was a Very NEW Month at UREEQA
September often brings a feeling of newness to the world. New weather, new school year, new football season.
At UREEQA, the first month of autumn brought with it a new CEO, some exciting new NFT drops and several awesome new programs designed to generate considerable returns and benefits for the budding platform’s community members.
The mega news came early in the month when technology marketing leader Kirk Fergusson was officially named CEO in a move that allowed cofounder and original CEO Harsch Khandelwal to move into the role of Executive Chairman.
The changes at the top are intended to maximize UREEQA’s ability to develop in a wide range of fields. Khandelwal now focuses on strategic development and implementation to support the platform’s continued growth, while Fergusson — who brings 30 years’ worth of functional experience in marketing, corporate communications, sales/business development and general management to UREEQA — oversees more of the day-to-day activities.
“With Kirk Fergusson joining UREEQA, we now have a true all-star roster of leaders,” Khandelwal said. “Kirk and high-profile fellow 2021 additions — Rakan Aown and Joe Pillitteri — really put an already stacked team over the top. We are remarkably well-equipped to dominate this fall and into 2022.”
UREEQA also rolled out three new community-oriented campaigns this month that will directly bolster the platform’s base via investment returns as well as perks.
1. Several new installments of Community Qards were dropped on the UREEQA Marketplace. Owning these persona NFT collectibles allows individuals to gain perks on the platform as well as access to a VIP Staking Pool, featuring very attractive returns.
2. A new tier structure was introduced, offering a deep well of perks to those who continue to loyally invest in the URQA token.
3. That aforementioned VIP Staking Pool (“Hitchcock”) launched with a 155% annual percentage yield (APY), and it was accompanied by an open Staking Pool (“Angelou”) with a 55% APY but no Community Qard requirement and a slightly longer maturity period.
“Our Qards, Staking Pools and Tiers are integrated so that the passionate members of our growing community can benefit in a variety of ways from their involvement and investment in our platform,” Fergusson said. “This fall, we’re giving UREEQAns a new way to expand their NFT collections while also building their portfolios, increasing their clout within the community, and bolstering the value of the token. Everybody wins.”
Oh, and in the process, we dropped a highly-touted NFT on behalf of popular rapper and songwriter Benny the Butcher and completed a draw for winners of our NFT auction with The Seed Token on behalf of boxing champion Trevor Bryan Jr. and race car driver Garrett Smithley.
It was a jam-packed month of “new,” and there’s so much more in store for the remainder of the fall. We’ve hardly even publicly touched on our revolutionary new music publishing administration business — something UREEQA VP of Business Development Rakan Aown teased in a September conversation with beyondFOMO.
There’s a lot more “new” on the horizon at UREEQA — so stay tuned!
The UREEQA platform strives to protect Creators’ work, their rights and their revenue by harnessing the power of blockchain technology.
Established in Canada in 2020, UREEQA will modernize the inefficient and bureaucratic systems currently in place for copyright, patent, industrial design and trademark protection. By building a robust and compelling Package of Proof for source creative work, UREEQA only mints Validated NFTs to represent creative rights. This helps keep buyers safe by giving them confidence that the work they are purchasing was minted by the smart contract approved by the Creator of the work and is therefore authentic.
UREEQA provides value and opportunities for its Creators, Validators and Tokenholders via URQA, the token at the heart of the UREEQA ecosystem.
Statements in this article, including any statements relating to UREEQA’s future plans and objectives or expected results, may include forward-looking statements. Forward-looking statements are based on numerous assumptions and are subject to all of the risks and uncertainties inherent in technology development and commercialization. As a result, actual results may vary materially from those described in the forward-looking statements.