Published in


UREEQA Adds Experienced Executive and Proven Leader Joe Pillitteri as VP of Operations

Joe Pillitteri has spent the last three decades serving in senior leadership roles for tremendously successful companies. Additionally, for more than a decade he’s consulted for a wide variety of organizations spanning Fortune 500 juggernauts and small business startups.

Now, he’s taking his talents to UREEQA as its new Vice-President of Operations.

It’s very new territory for the former SAS director of consulting services and Maple Leaf Foods director of sales and marketing, but one he’s enthusiastic about — partly because of the trajectory of the crypto and digital content industries, but more specifically because he feels strongly about the use cases UREEQA is presenting to those communities.

“The blockchain space is brand new to me, other than as a passive observer for the last few years, and I’m excited to explore it more deeply,” Pillitteri said. “But the approach that UREEQA has taken by putting an asset behind the NFT really excites me. It dispels that notion that crypto has no asset value, because in this case it very much does.”

Pillitteri specializes in bridging opportunities between companies and clients and in building high-performance teams to optimize an organization’s investments, but beyond that he’s considered a forward-thinking leader with a strong heart.

Put it all together and you can see why he’s an ideal fit for UREEQA, which prioritizes rights and protections for Creators above all else.

“At this point in my career,” he said, “I wanted to take something on that made me feel good and this is a perfect spot to do that.”

Pillitteri knows a lot of artists. He’s seen the struggles associated with creating and protecting original work, and he has gained a particular appreciation for the mutual respect and admiration that exists among Creators. It’s all part of the big picture for him.

“UREEQA’s found a way to protect Creators in a world where they are not adequately protected,” he said. “As a result, there’s also an element of goodness for mankind in this project, and I think that’s really cool.”

He also sees the crypto space, NFTs and UREEQA’s validation and protection becoming significantly more mainstream as a future alternative to centralized, tangible institutions, and he’s energized by the fact he can and will play a role in that process.

“Joe Pillitteri is a proven leader and the epitome of a people person,” UREEQA CEO Harsch Khandelwal said. “His experience is invaluable, and we look forward to benefiting from his guidance on everything from client relations to project management to sales. We certainly share a vision, and his addition to the team only reinforces the idea that we insist on teaming up with the best the business world has to offer.”

Pillitteri’s first order of business? He says he is determined to shift even more of the focus to clients and Creators “in a way that is repeatable and secure” and he isn’t prepared to put that on the backburner. He wants to implement that strategy in the next 90 days.

The UREEQA platform strives to protect Creators’ work, their rights and their revenue by harnessing the power of blockchain technology.

Established in Canada in 2020, UREEQA will modernize the inefficient and bureaucratic systems currently in place for copyright, patent, industrial design and trademark protection. By building a robust and compelling Package of Proof for source creative work, UREEQA only mints Validated NFTs to represent creative rights. This helps keep buyers safe by giving them confidence that the work they are purchasing was minted by the smart contract approved by the Creator of the work and is therefore authentic.

UREEQA provides value and opportunities for its Creators, Validators and Tokenholders via URQA, the token at the heart of the UREEQA ecosystem.

For more information on UREEQA and upcoming announcements please visit our website UREEQA, join our Telegram channel here, and follow us on Twitter here.

Statements in this article, including any statements relating to UREEQA’s future plans and objectives or expected results, may include forward-looking statements. Forward-looking statements are based on numerous assumptions and are subject to all of the risks and uncertainties inherent in technology development and commercialization. As a result, actual results may vary materially from those described in the forward-looking statements.




Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store