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UREEQA Fall In Review

Winter has at least unofficially arrived here in the Northern Hemisphere, and the holiday season is upon us. That doesn’t mean we’ll slow down one bit here at UREEQA, but with December here, we figured we’d take a moment to reflect on a jam-packed run through fall within and outside of the platform.

Changing the copyright game with our MPA service

For most, the highlight of the season came when new UREEQA VP of Music, Scot McCracken, spearheaded the launch of our revolutionary music publishing administration service. The new endeavor leverages the one of the best rights and content management platforms in the business and bundles that with UREEQA’s gold-standard intellectual property protection service, providing songwriters and composers with a value-laden set of services that’s unique in the marketplace.

“We’re empowering creators and royalty owners in general by offering them security and flexibility in terms of how they want to monetize their work,” McCracken said at the time of the monumental release. “Copyright organizations are stuck in the 20th century, but we’re blazing a trail for songwriters by hashing our copyrights on the blockchain — creating an immediate timestamp in the process. It’ll be a game-changer.”

Trending Canadian singer/songwriter Maggie Szabo, whose hit single “My Oh My” is in heavy rotation on radio stations throughout Canada and has cracked the top 30 on the Canada Hot AC chart, quickly became the service’s first enrollee.

Multi-chain, here we come!

For some time now, our token holder community has encouraged UREEQA to deploy its NFTs on multiple blockchains, largely because the gas fees on Ethereum have been unacceptably high. While we remain committed to Ethereum on a long-term basis, we heard the message loud and clear, so in November, we introduced our first NFT drop (Dave East) on Polygon.

Avalanche will follow shortly thereafter and we have plans to connect with other popular blockchains before the year’s end. A collaboration with ChainPort (to use their market-leading blockchain bridge) is happening too.

These moves should make it easier for a broader audience to purchase UREEQA-Validated NFTs on their blockchain of choice in a secure, affordable manner.

NFT authentication made particularly easy

On the tech front this autumn, we launched our NFT Authenticator, which enables a seller or potential buyer to verify the authenticity of UREEQA-validated creative work with merely a few clicks of a mouse.

The initial version of the NFT Authenticator checks the smart contract that an NFT was minted on to ensure it is approved, it verifies the copyright associated with the creative work incorporated within the NFT (looking specifically at authorship, ownership and originality), and it examines the NFT for any redeemable rights and utilities that are connected to it.

It could be a go-to feature in the future, for anyone using UREEQA’s validation services, including other NFT marketplaces.

More Marketplace drops!

Last month, our NFT Marketplace hosted a highly-anticipated NFT drop on behalf of hip-hop producing/mixing duo Buda & Grandz. This month, we did the same for popular rapper, songwriter and actor Dave East when he launched his Hoffa Collection.

“We pick our spots carefully when it comes to NFT releases,” UREEQA CEO Kirk Fergusson said. “These are special creators selling special creations, and we’re honored to help these amazing artists protect, manage and monetize their work.”

New amigos

UREEQA has also teamed up with investment-savvy trading group The Birb Nest and partnered with DeSpace for NFT validation, marketplace aggregation and limited-edition NFTs.

UREEQA will provide its validation service technology to the DeSpace platform, while the UREEQA Marketplace will be integrated with that organization’s exciting new NFT Aggregator.

We’re constantly in communication with cutting-edge organizations in order to bolster our products and theirs. Expect many more partnership announcements in 2022 and beyond.

In the spotlight

UREEQA continued to receive plenty of coverage in the NFT space this fall.

It says a lot about us and our products that so many respected sources in the realm continue to shine light on us, and we only expect the good vibes to keep on building.

Plenty more to come

And yet, we still feel like we’ve just scratched the surface. Stay tuned for news on a thrilling new in-house NFT project, and prepare yourself for full details on our soon-to-be-launched Protector Program. Our MPA program is also slated to start announcing new songwriter/composer clients, some of whom will likely impress!

There’s a lot to celebrate this holiday season at UREEQA, and even more to look forward to.

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About UREEQA

The UREEQA platform strives to protect creators’ work, their rights and their revenue by harnessing the power of blockchain technology.

Established in Canada in 2020, UREEQA modernizes the inefficient and bureaucratic systems currently in place for copyright, patent, industrial design and trademark protection. By building a robust and compelling Package of ProofTM for source creative work, UREEQA only mints Validated NFTs to represent creative rights. This helps keep buyers safe by giving them confidence that the work they are purchasing was minted by the smart contract approved by the creator of the work and is therefore authentic.

UREEQA provides value and opportunities for its creators, validators and token holders via URQA, the token at the heart of the UREEQA ecosystem.

For more information on UREEQA and upcoming announcements, please visit our website, join our Telegram channel and Discord server, and follow us on Twitter, Instagram and LinkedIn.

Disclaimer:

Statements in this article, including any statements relating to UREEQA’s future plans and objectives or expected results, may include forward-looking statements. Forward-looking statements are based on numerous assumptions and are subject to all of the risks and uncertainties inherent in technology development and commercialization. As a result, actual results may vary materially from those described in the forward-looking statements. Do your own research!

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