Vapor95 and Its Highly Popular Collection of Talented Creators Will Soon Benefit from UREEQA’s Protection
It’s one thing to be ripped off as a Creator. It’s another thing to represent dozens of Creators, all of whom have put their trust in you, and then for those artists’ creations to be stolen.
Preventing that is an onus that has fallen on Vapor95 since its inception in 2017, and it’s a burden the Vaporwave-oriented designer continues to feel as it embarks on an initial foray into the NFT space while working with more than 25 brilliant vaporwave artists.
It’s also a big reason Vapor95’s first NFTs are being validated by UREEQA, a revolutionary new platform for protecting, managing and monetizing creative work.
Michael Nacmias, who serves as an advisor and general counsel at Vapor95, saw something special and novel in UREEQA as soon as the platform hit his radar.
“The idea of using the blockchain as a proof of work for intellectual property I thought was an awesome idea and a perfect use of the blockchain technology,” he said. “I saw UREEQA’s business plan and their strategy and approach to intellectual property protection to be a perfect mesh with our brand because of all the original works that we do and because of the NFT strategy that we will be launching.”
In a nutshell, that strategy is to take what has turned Vapor95 into a wildly popular and diverse brand — rooted in original Vaporwave-inspired designs on apparel but also everything from phone cases, tapes, stickers and pins to framed prints, tapestries, candles, sneakers and Game Boys — and mint that in the form of non-fungible tokens.
There’s little reason to believe that endeavor won’t be a roaring success for an outlet that has become immensely popular on social media and has built up a following of more than 260,000 fans on Instagram.
On their platform, you’ll find popular Creators such as vinne.art, macintosh plus, Vincent Trinidad, Virtual Plaza, KO aka Koala, legion trash art, rigelwave, Tokyo Direct, Mr. Melville, mizucat, nemupa, seerlight, studiocult, Aris Roth, AvivaSofia and ilustrata, who between them have more than 2.3 million Instagram followers.
“We have great relationships with all of these people,” Nacmias said. “We’ve been super-fair and super-transparent in all of our dealings with them. And we’ve built up so much trust that when it comes to NFTs, if any of these people are going to break into the NFT realm, we want to help be a part of it.”
For those not yet in the know, vaporwave combines 1990s nostalgia from the days of early computing with elements of futurism. Nacmias notes it’s not an easy microgenre to define, but it usually has a distinct look, feel and/or sound that you know when you see or hear.
“It brings [observers] back to either another time if you didn’t live it,” Nacmias said, “or the time when you were a kid and playing with the Game Boy or you had that PC.”
Fittingly, the name Vapor95 is a play on Windows 95, the Microsoft operating system that is permanently embedded in the hippocampi of most millennials.
The brand is popular, the artists are prominent and that nostalgia vibe sells, but both Vapor95 and UREEQA feel strongly that artists should be able to focus on their art, which is why this partnership is so appropriate.
Nacmias has been part of the pursuit that takes place when creations are stolen and used without credit or authorization. He notes that Vapor95 content has been hijacked by small and large brands, and acting upon that theft is a time-consuming and stressful process.
With UREEQA, he knows Vapor95 and its partners can enjoy peace of mind.
“There’s only so much time in a day to do everything,” he said. “Everybody has the same 24 hours but you can’t do it all. Big companies spend a lot of money to protect their intellectual property all over the world, and not all of them are going to be well-versed in crypto to be able to protect NFTs. Whereas if you have a company like UREEQA, who knows crypto, speaks the language, speaks NFT, and could go out there and go to bat for artists. They’re going to have people that are doing that work and you don’t have to think about it.”
Beyond that, Nacmias is particularly excited about what UREEQA’s army of trained Protectors will eventually bring to the table. When the platform launches that program later this year, UREEQA’s Protectors will keep fighting for Creators by seeking out any unauthorized use of the work that UREEQA has verified on its platform.
“We are looking to UREEQA as it develops into more of its Protector role, beyond its Validator role, to really offer an additional service to our artists that we would provide to help them protect their work and feel comfortable being in a partnership with us,” he said.
The goal for Nacmias and Vapor95? For their Creators to say, “I don’t have to really worry that people are ripping off my stuff because I have a good company that’s looking after it in a space that they know best.”
UREEQA will be that company.
The UREEQA platform strives to protect Creators’ work, their rights and their revenue by harnessing the power of blockchain technology.
Established in Canada in 2020, UREEQA will modernize the inefficient and bureaucratic systems currently in place for copyright, patent, industrial design and trademark protection. By building a robust and compelling Package of Proof for source creative work, UREEQA only mints validated NFTs to represent creative rights. This helps keep buyers safe by giving them confidence that the work they are purchasing was minted by the smart contract approved by the Creator of the work and is therefore authentic.
UREEQA provides value and opportunities for its Creators, Validators and Tokenholders via URQA, the token at the heart of the UREEQA ecosystem.
Vapor95 is a Los Angeles based team of Vaporwave enthusiasts. Their common vision is to provide a platform and infrastructure to Vaporwave artists to express their creativity and monetize their work. Along with their clothing collection, they also branch out into posters, candles, music and blogging.
You can check them out here:
Statements in this article, including any statements relating to UREEQA’s future plans and objectives or expected results, may include forward-looking statements. Forward-looking statements are based on numerous assumptions and are subject to all of the risks and uncertainties inherent in technology development and commercialization. As a result, actual results may vary materially from those described in the forward-looking statements.