Potato: Week 3 Updates

Updated by Fairy Bui (10/20/15)

Since last week’s blog post, each team member conducted 3–4 user interviews with fellow UCSD students in order to gain more insight on creativity as a whole, how others find inspiration, and personal feelings towards art. This week’s focus was on user interview data: introducing findings to fellow teammates, familiarizing ourselves with the stories we collected, and drawing conclusions.

Lots of data from user interviews!

Affinity Diagram

To facilitate the process of familiarizing ourselves with the data, an affinity diagram was created. The affinity diagram is used as a method of organizing user data by writing down all of the information obtained from user interviews onto post-it notes. The post-it notes are then categorized by main points, which are then organized into broader themes. By interacting with the data in this way, the group became more familiar with all of the data and each team member was able to draw their own conclusions from the findings.

A few overarching themes seemed to arise from the data. Art and creativity seemed to be intricately linked to self-identity for many of those interviewed, and most seemed to favor being in positive environments when doing creative work. Having structure (for example, deadlines or strict guidelines) can either negatively or positively affect creative output. There were many different resources that people used to find inspiration, such as Google Images, but social media was a common source of inspiration for many. Creativity as a whole was generally viewed as a mixing pot, as those we interviewed tended to borrow from works that they felt inspired by.

Ideation

These conclusions and personas helped us to see what our users valued most in terms of creativity and doing creative work, as well as framing what users really needed to accomplish their creative goals. It was apparent that there were a diverse range of needs, so the team formulated a variety of different concepts to try to address those user needs.

Kathy explains potential solutions.

A round of Crazy 8’s, a method of extremely rapid ideation, allowed the team to apply their understanding of user needs to produce potential solutions. Some of these ideas include a personal inspiration board, online “Crazy 8’s”, and a website that helps users make development plans for their work.

In order to keep our options open, we’ve decided to parallel prototype with some of these ideas to get more feedback from users. Choosing one idea right away without researching what works or not could constrain the team’s approach to the design. Parallel prototyping would ideally show what elicits the best responses from users without having to fully commit to a single idea right away.

Personas

Based on the data and the conclusions drawn from the data, we created a few personas to represent the users that our end product would be designed for. To help build a complete model of the users, these personas include information such as demographics, personal interests, motivations, personality traits, and other relevant data. Some personas are hobbyists, while others are more career-driven.

Moving Forward

Next week, our team hopes to close in on a single idea for our end product. We realize how important it is to develop and design in parallel, so we would like to keep our options open until it’s logical for us to choose one idea over the other.