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Affinity mapping and why it is important in your UX strategy

UX Design Essentials: Article 10

What is affinity mapping?

af·fin·i·ty: a similarity of characteristics suggesting a relationship, especially a resemblance in structures and thoughts

map·ping: connecting an element with a second element

Affinity mapping is a tactile visual idea space for your user research. It evolves over time as you gather all your data.

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Eva Schicker

Hello. I write about UX, UI, animation, & entrepreneurship through the eyes of a visual designer. UX lead Lelantos Press, NYC UX GA grad, top design writer.