App Personalization
Early morning before you even brush your teeth, you open an app to start your day. Mobile applications are pouring like anything in everyone’s life and each app is getting personalized everyday for more user engagement. Pixels are cheap, so many apps introduces a number of option to choose from, hoping that the user will ultimately find what he’s looking for by clicking through. this is a shotgun approach used mostly by the marketing people. the problem is that the user’s time and focus is very important, and by providing with so many options the user might get distracted from your product or content.
The image above is a screenshot of a popular app known for Mobile recharge. That’s the landing screen of the app. it suggests that humans are generally able to hold only 7 plus or minus 2 units of information in short-term memory. to make it clearer I tried the squint test. it’s simple I took the image and blurred it by 4px. The result, everything looks equally important, there is no information hierarchy also this app has 7 long scrolls, and there are so many icons and recommendations to tap on, that I’m more likely to close the app then utilizes the content.
It’s great to have options, but too many of them can frustrate and distract the user which can reduce conversion. The users might take different flows through your app, but their surfing is linear because they only look at one thing at a time. you can capture the clicks and the flow by the users and use it as a tool to personalize and experiment to increase user engagement. Get to know your user to trim down on the options, and focus their attention on your content, products and ads.
Context and Previous behavior pattern are the best information about users and what might they want to do next.
New visitor? They will try not following you until they’ve gotten to know you, so allow them to go through your flow a few more time before heavily increase the number of options.
Frequent visitor or commenter? Their loyalty makes them more likely by making the whole app personalized based on their past behavior.
The role of your landing screen and your content or product screen should be taken into consider. users might want to quickly navigate to something more specific, from your landing screen. Users who have directly landed on your content or product screen might want to engage with your landing page first and then will be able to take another action.
Streamline your app flow, and utilize personalization to direct the user to clearer and relevant next steps. You want the user to give an experience of a Instagram or a Facebook, and keep them clicking on next, for cool things.
Want to learn more?
If you’d like to become an expert in UX Design, Design Thinking, UI Design, or another related design topic, then consider to take an online UX course from the Interaction Design Foundation. For example, Design Thinking, Become a UX Designer from Scratch, Conducting Usability Testing or User Research — Methods and Best Practices. Good luck on your learning journey!
Thank you!
