Pillars of the UI design

Lakshman Sharma
Dec 21, 2019 · 3 min read
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Photo by Trish H-C on Unsplash

User Interface (UI) designing is the process of making interfaces with a focus on look and style. Designers focus on building interfaces that the user will find highly usable and efficient. Thus, a thorough understanding of the content’s users will find themselves in when making.

User Interfaces are the access points where the user interacts with the design. User Interface design is a craft that involves building an essential part of the user experience.

The user interface is often talked about in conjunction with the User Experience (UX), which includes the aesthetic appearance of the device, response time and the context that is presented to the user within the context of the user interface. Both the terms that are the user interface and the user experience fall under Human-Computer Interaction (HCI).

Customer Experience (CE) is defined as the sum of all interactions a customer has with a company. These interactions put the consumer figure in the centre of the focus throughout the entire product or service path.

Service design (SD) is a process in which the designer focuses on creating optimal service experiences. This requires taking a holistic view of all the related actors, their interactions, and supporting materials and infrastructures. Service design often involves the use of customer journey maps, which tell the story of different customers’ interactions with a brand, thus offering deep insights. The design process includes the creation of personas, customer journey maps, stakeholder maps, and value network maps based on the insights from qualitative research.

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What defines an excellent User Interface?

User Interface design is much more than just the process of creating the interface elements or making the product look visually appealing. A product’s interface is typically the initial interaction a user will have with the brand. Henceforth, the user interface elements must support the excellent user experience.

An excellent user interface should have the characteristic like the design should be clean, familiar, responsive, efficient, attractive, simple, user-centric.

How to make an excellent User Interface?

1. Keep interfaces clean and straightforward. Every element or component in the screen should serve a purpose to the user.

2. Focus on hierarchy and readability. Minimise the number of alignment lines.

3. Drag the user’s attention to the critical features by using colour, contrast, brightness. Text via fonts sizes, bold types, weights, italics, and kerning should be taken care of.

4. Minimise the number of actions for performing a task.

5. Keep the user informed through the feedback.

6. Concentrate on maintaining brand consistency.

Pillars of the User Interface design.

#1. Clarity

The clarity in this context means that the user avoids the interface elements which fail to communicate their meaning. It is often said that “People ignore designs that ignore people”.

An essential part of the user experience is that nothing should go meaningless.

#2. Usability

Usability is often related to familiarity by users, and the user interface should reflect that by using terms and styles the user potentially knows or at least familiar with.

#3. Assistance

One of the main goals of creating an interface is that it should help and guide the user. The user interface shouldn’t mislead the user and provide meaningful feedback after the completion of a task by the user.

#4. Guided Action

The CTA (Call to Action) buttons play an essential role in the guided action. Carefully selected and well-placed CTA buttons make a huge difference. You don’t necessarily need to push the user to do something; make sure that you guide him properly.

#5. Recoverability

The user interface has to be able to help the users repair their faults. It can range from having edition capabilities for already stored information to things like configuration or restoring things.

#6. Feedback

Clean and constant feedback is essential because users feel more comfortable, confident, and they trust you if you provide feedback to the users after completion of a specific task.

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