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UsableTravel

The online travel industry pulls in over $340 Billion dollars of revenue a year. This blog takes a look at how UX and UI plays a role in influencing travel on a global scale.

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Travel

Marton Bodonyi in UsableTravel

Jul 19, 2016

Progress indication on flight metasearch websites

Flight metasearch websites like Skyscanner, Momondo, and Kayak search a variety of online travel agents in real-time to get the cheapest tickets for a given route. When results aren’t cached they take a lot of time to load, an age in internet…

Marton Bodonyi in UsableTravel

Jul 3, 2016

Experiment Watch: Skyscanner buttons

I’ve just spotted Skyscanner running experiments on their booking ticket select buttons:

Marton Bodonyi in UsableTravel

Jun 29, 2016

How changing one word increased our flight booking conversions by 30%

It was a warm night in March and I was going over my research for the unified booking experiment to prepare a presentation for the Rome2rio team the next day. The results had been really great, and I was in a…

Marton Bodonyi in UsableTravel

May 27, 2016

How travel websites tell stories

In 100 Things Every Designer Needs to Know About People, Susan Weinschenk discusses the role of story telling in helping people process and store information. The basic premise is that if you want to get a powerful response from your users and you want them to remember…

Marton Bodonyi in UsableTravel

May 19, 2016

Revamping the Rome2rio flight booking user experience

It was early 2016 and I was sitting at my desk in Melbourne’s Inspire9 co-working space in a corner that Rome2rio peacefully occupies. In front of me were printed out screenshots of the existing Rome2rio flight booking user interface. We…

Marton Bodonyi in UsableTravel

May 16, 2016

Peripheral vision in digital travel design

In 100 Things Every Designer Needs to Know About People Susan Weinschenk talks about…