Digital Marketing Guru…work in progress

This blog is like a CliffsNotes for Digital Marketing — I’ll share all notable learnings and trends for anyone looking for insight into the world of digital marketing. “When one teaches, two learn.” ― Robert A. Heinlein.

My “Aha Moment”: a few months ago I had the unsettling realization that despite having a successful 15+ yr. career, my traditional marketing experience was less marketable in today’s digital marketing world. Around the same time I came up with an idea to launch a fashionable new product that would solve a common (but totally frustrating) problem most beachgoers encounter. I knew I wanted to launch my product online and that I’d need to develop a digital marketing strategy for it to be successful. Whether I opted to start my own business or continue my corporate career in marketing, both career paths led back to digital marketing…a critical skill set I knew I needed to learn.

So now what: I made the tough decision to put my successful (traditional) marketing career on hold and pursue a full-time Masters program at USC in digital social media…an investment I knew would prove to be invaluable! Once the program began, I had the immediate feeling of wanting to share all the cool things I was learning — kinda like a pay it forward type of thing.

My (new) credentials: In addition to the core classes in the digital social media program, I’m taking elective courses in the Marshall Graduate School of Business that focus on digital marketing.

What’s in it for you: After just 2 weeks into the program, here are a few things I’ve learned that are definitely worth sharing:

  • check out these tech news blogs to help you stay in touch with what’s going on in the digital space: http://mashable.com, http://www.recode.net/, https://techcrunch.com/, http://digiday.com/, https://www.producthunt.com/
  • content strategy is worthless unless it supports your key biz objectives and fulfills your users needs; but it’s not easy, generating great content requires significant investment (i.e. user research, strategic planning, meaningful metadata, web writing skills and editorial oversight) and requires a dedicated content manager. Recommended read: http://contentstrategy.com/
  • SEO (search engine optimization) delivers targeted (and more) traffic to your website. But it takes time for your website to appear in SERPs (search engine results pages), so do your part by executing a clear SEO strategy to establish your brand’s “authority” (i.e. via links from well respected industry related sites) — search engines deliver results based on 1) relevancy & 2) authority. Everything you need to know abut SEO: https://moz.com/beginners-guide-to-seo
  • 67% of consumers are influenced by online reviews — so brands should invest in building a strong community on Google+, which could lead to receiving more positive reviews on the social platform. https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews

Check back next week for more insight on digital marketing and noteworthy trending topics in the digital social media space. As Jerry McGuire said…“Help me help you!”