Augmented Experiences —In a Nutshell

A brief overview on the technologies that are going to change our lives

The only constant is change. And technology is no exception. At this very moment, we’re at the verge of a technological revolution that rivals the invention of the PC and it’s evolution into the smartphone. More and more screens were shoved in front of us. We put flat panes of glas everywhere.

This time things are different. A set of cutting edge, emerging technologies is going to alter the way all of us interact with digital services. It’s going to be less invasive, more human. Less focused on the technology, more on what it does for people. Devices will fade into the background, experiences are going to be the differentiating factor. It’s subtly going to augment our everyday lives.

We at USEEDS° are ready for this change and can’t wait for it to happen. Human happiness is our highest goal, and we‘re going to help shape the way people design for these new technologies — for the better.

Let’s take a high-level look at these technologies and how we’ll make them happen.


Augmented Reality

Mobile AR, Web AR

Experience

Makes computing more accessible, bringing information to where it maters. See products in your home before you bought them, visualise the invisible to better interact with your surroundings.

Technology

View and interact with lifelike 3D objects or contextual information right within the real world environment. Experience them through a mobile phone, AR glasses or a car’s HUD.

Approach

Design 3D objects to work in concert with changing environments. React to surfaces, changing light or moving objects in a scene. Blend 2D interfaces with the real world for to augment capabilities.


Virtual Reality

Mobile VR, Standalone VR

Experience

Democratises experiences that users couldn’t have otherwise, such as the rare, dangerous, impossible or expensive. Shuts out surroundings and fully immerses into a foreign world.

Technology

Uses a stereoscopic headset, spacial audio and positional tracking to put the user into the center of a digital experience. Runs lo-fi on mobile phones or on tethered headsets for optimal performance.

Approach

Draw out usage story from access to exit. Approximate realistic interaction within space and modality constraints. Account for virtual presence creating fully immersive experiences.


Conversational UI

Voice Apps, Chatbots, Custom Solutions

Experience

Reduces complexity of human machine interactions and makes them accessible. Language is inherent to humans, doesn’t require understanding UI patterns or rely on visual or tactile interaction.

Technology

Communication with a digital product using natural language, spoken, written or both. Can build on common voice assistants or create a dedicated, standalone service to supplement the brand.

Approach

Rethink and brake up tasks into logical steps of conversation. Consider input errors and resolve divergent pathways. Implement interaction flows with linguistic intricacies and tonal variation.


AI & Machine Learning

Assistive Tools, Enhanced Experiences

Experience

Enables better digital products with functionality that has not been possible before. Creates value by making products feel personal, accommodating and supportive.

Technology

Gathers and analyses data to learn from, such as user behavior or crowd sourced data. Relies on previous knowledge to make statistical assumptions in unmatched speed and precision.

Approach

Identify opportunities for intelligent prediction, weighing user benefits against technical effort. Analyse data and eliminate data bias for objectivity. Integrate predictive behavior into products.


We love people. We love technology. We love creating business success by bringing both together.

Augmented Experiences will enable us to do this better, more engaging and most of all more personal than ever before. Technology is going the be embedded into every aspect of our daily lives and with that become invisible, putting the human experience front and center.

The new age of augmented experiences holds great potential, yet it also comes with its own unique challenges that are new for everyone. With over 10 years of experience in UX Design, a highly diverse team of empathetic people and a rock solid customer centered process, USEEDS° is uniquely set out for his challenge. Join us in exploring how you can use these technologies to create invaluable experiences for your customers and gain key competitive advantages.


We made some posters!

USEEDS° from Berlin

USEEDS° discovers and enables valuable experiences to merge people’s happiness with strategic business ambitions.

Pascal Heynol (Becker)

Written by

Designer, writer, researcher, engineer — computational product person. Loves art, paints all too rarely. Tries to talk to computers, but they just never listen…

USEEDS° from Berlin

USEEDS° discovers and enables valuable experiences to merge people’s happiness with strategic business ambitions.

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