Secret Sauce (Growth Hacking Guide) sold $33,000 in its first week!

Wow, I’m not sure how to tell you all thank you enough.

When I decided to publish Secret Sauce: The Ultimate Growth Hacking Guide (after I got over how much I hate the word “growth hacker” and wish that it never existed), I told Vincent my goal was $10,000. That way we would be able to get everything published, justify the time, and most importantly we’d be able to help people out, despite the fact that our time doesn’t scale very well.

There are just too many creators out there creating too much good stuff that never sees the light of day because they can’t get an initial bump.

We’ve been blown away with the response. Companies buying several for teams, investors buying them for their portfolio CEOs — just wanted to say thank you.

Now a week into the campaign we’ve sold $33,000 worth of book and video courses, and there are still several weeks to go. So we’re going to add bunch on a successful Kickstarter campaign telling you how we got there if we hit $60,000 in sales. It’s one thing for a cool physical product to sell $30,000+ in its first week, but this is just a book in a very flooded market. The secret isn’t product — it’s all in the marketing. And we’ll show you how we did it.

Again, thank you to all those who participated in the KickStarter, and as always, reach out to me on Twitter if there’s anything I can do to help.

(As a reminder, the first chapters are here)

Thanks!

Austen