Gutenberg Diagram — Why you should know it and use it

Mário R. Andrade
Jun 9, 2013 · 3 min read

The Gutenberg Rule is used to show a user behavior known as reading gravity, the western habit of reading left-to-right, top-to-bottom.

It is represented by dividing the visible content area in 4 quadrants:

  1. A Primary optical area;
  2. Strong fallow area;
  3. Weak fallow area;