Gutenberg Diagram — Why you should know it and use it
Published in
3 min readJun 9, 2013
The Gutenberg Rule is used to show a user behavior known as reading gravity, the western habit of reading left-to-right, top-to-bottom.
It is represented by dividing the visible content area in 4 quadrants:
- A Primary optical area;
- Strong fallow area;
- Weak fallow area;