Aha moments: one of the most important ways to engage users

How designing for value can lead to greater user engagement

Photo by Monstera: https://www.pexels.com/photo/excited-black-woman-using-laptop-9429552/

Designers can learn one of the most essential Product lessons from the myth of a naked man in a bathtub.

As the story goes, Archimedes was trying to solve a particularly challenging problem when he got into the bath and saw the solution…