Better UX Secret
I’m a great fan of awesome design and great user experience and while designing any stuff, the only question I ask myself is “How can I make life easy for users and how can they do what they want with minimum efforts.” Here are my so far observations based on my experiences.
Elements should be consistent across the board. A tuneful user experience separates an amateur from professional. In effort to make it easy to use for our users, It’s essential to be consistent in both design and content of our websites.
Do you find it difficult, in locating basic things at your home? No, because they’re in the same place they were last week. Consistency is logical coherence and accordance. It’s an uniformity among things and parts. Elements, content, interaction and design should be consistent to craft better user experience.
User should not put tons of efforts to figure out what the heck he/she is looking at and how to proceed further. User experience should be so easy to use that they no need to check your FAQs and How to use section.
Good design doesn’t require user guide. Good design is easy to digest.
Hierarchy of text and color should show the user what they are looking for. Highlighted text should be differentiated from other texts that they don’t need to put in extra effort to find what they want to check.
Almost all the website has standard layout and consistent placement of particular things. This standard layout consists of header, footer, big banner etc. Consistent placement of menu, search icons, hamburger menu, dropdown chevron are same almost everywhere. Users are so used to it.
For example, users know, if they want to search something, they need to look into header. If there are three bars on the corner, that will open up a menu. Instead of re-inventing the wheel, we should follow the conventions where users are comfortable.
Be clear at what you’re proposing to users. That might be an important information or a button with text “Buy now”. Be clear with fonts, colors, content and conventions.
If you’re presenting an information and font is not clear, or not readable due to color, what’s the point of that! If you’re warning them on certain action in black text, it won’t warn them. As you use red with general message, user will think it as a warning.
Pricing is an area where clarity is everything. Users won’t click on “Buy now” unless they know what are they paying for. Clarity will bring user experience to the next level.
Make It Accessible
It’s not enough to design for users with different hardware and browsers, design for users with different abilities. While thinking about design, you should think for every edge cases.
You need to think of color blinds who are facing problems in identifying colors. Around 8% of men and 0.5% of women have some sort of color deficiency. You don’t want them to miss out on your application.
We should also think about users with no color knowledge. Here both the colors are different for the designers but for users, it’s same. So if you want to show something meaningful, Better to use different color which is easily differential to each other.
Make It Responsive
Is your application actually making sense in Mobile? Are you showing the things user want to see? Are users able to find what they actually care about in responsiveness? When you answer these questions, you achieve perfect responsiveness.
Users have different priorities when they land on mobile and tablet. When they are on mobile, they might not be interested in settings, they want to check their notifications first. When they are on a small device, they might not want to check all the graphs in detail, they might just want to jump to the conclusion and some important stats.
Responsiveness is not just a mobile first approach coding, it’s actually to understand user priorities and present stuffs accordingly.
I’m a big fan of this. Users love simple things. It is the hardest thing to achieve. Simplicity is not just one text with black and white background. Simplicity is a super simple and extremely smooth experience that doesn’t require extra annotations or user guide.
Simplicity is the hardest thing to achieve in design.
It’s often said that don’t design for yourself but design for your audience. Are you really designing for your audience? It’s easy to judge the user experience of your own product, you should walk a mile in someone’s shoes to really evaluate it. Don’t forget to keep the experience simple, clean, clear and smooth.
If you need my help, reach me out at firstname.lastname@example.org