I’ve been asked this question again and again.
“What is UX?”
Studying how a person interact and feel while using a product or service and how we can improvise this experience.
Why does UX matters a lot?
We all have experienced poor product. Software with missing important features, website’s navigation which sucks and very confusing, physical product which could not make up your expectation. A poor user experience can lead to feelings of frustration, anger and confusion.
People will forget what you said. People will forget what you did. But people will never forget how you made them feel.
— Maya Angelou, Poet
How psychology is linked with user experience?
- A basic understanding of cognitive psychology. Memory, attention and perception are vital elements to understand how user might interact with design.
- If the user is getting trouble in understanding of structure or design, psychology help to evaluate how a design is causing a problem through stressing above mentioned cognitive functions.
- Why does one user is facing problem while others are not? How can we simplify it and make it better? What behaviour we can predict from better understanding motivations? Understanding people’s mental model is a huge part of testing and improving which comes with psychology.
- Conducting user testing is not that different from some form of psychological research. You’re asking people to perform some task for you, they respond accordingly. You’re learning from those behaviours and bring experience to the whole next level.
This is just a glance of how UX is linked with Psychology. There are many other psychological areas directly relate to UX including social influence, memory, decision makings, etc. UX with psychological perception helps in giving users an enjoyable experience with social relationships and emotional engagements.