Affinity diagram

Alex O'Neal
User Experience dictionary
1 min readMar 1, 2017

Affinity diagrams are a taxonomy ideation tool, often performed as a card sort variation. Brainstormed or predefined concepts are arranged by similarity, either shared concepts or within a range. Typically multiple versions are created until a user-friendly grouping appears that can be adapted to site information design (navigation, etc.).

Example group options:

  • Sections within a range of a shared characteristic. For example, clothes can be grouped by size, kind (tops, bottoms, outerwear); places can be grouped by state, or temperature zone, or population density.
  • Shared characteristics not shared by the entire set can also determine groups. For example, a set of animals might be sorted by phylum, class, order, etc., or domesticated vs. wild.

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Alex O'Neal
User Experience dictionary

UX architect, interaction designer, researcher, taxonomist, front-end developer, and entrepreneur. Heroes: Bowie, Einstein, Melville, and Herzog.