Best User-Generated Content (UGC)Platform For 2021
Marketing strategies have changed over the years from developing branded content for the product or service promotion to displaying user-generated content in marketing campaigns to build trust and engagement.
To enhance the reach of their marketing campaigns, brands use UGC platforms that allows them to display the UGC campaigns to multiple popular channels.
These user-generated content platforms use Social media as the major source of content as it allows the users to share experiences and exchange their views about a brand in the form of photographic content, reviews, feedback, ratings, etc.
User-Generated Content - The Definitive Words
Defined as the content created by the genuine users of the brand, User-generated content is the most authentic and trustworthy content online. UGC can be of any type such as images. videos, posts, blogs, reviews, feedback, ratings, etc.
The content generated by the users acts as a trusted source of information for fellow consumers and helps in making purchase decisions. Thus, UGC drives the decision-making process of a user.
Businesses are incorporating UGC into their various marketing strategies like displaying UGC on their websites in the form of social media feeds, ad campaigns, brand contests, events, etc. It’s been noted that there is an increase of 90% on the website having UGC galleries, a 10% increase in sales, and 70% more CTR on campaigns including UGC.
In this blog, we have listed the top 8 UGC marketing platforms that can help your brand to boost user-engagement, build trust, and enhance conversions on your various marketing efforts.
Before exploring various platforms, let us first understand what user generated content platforms are.
User-Generated Content Platforms
UGC platform or user-generated content platform is a tool that helps you discover and collect User-generated content from diverse social media sources and curate it into a single UGC feed. These platforms allow you to customize your feed and add your branding to it.
With UGC platforms you can display your social media feed as a part of any UGC campaign or hashtag campaign across multiple channels such as events, websites, digital signages, digital-out-of-home advertising, print media, emails, and much more.
It will help you build trust of your users, enhance their engagement and interaction with the brand, boost conversions, and magnify sales.
Best 8 UGC Platforms For Your Brand Marketing
1. Taggbox
Taggbox is one of the best UGC platforms and social media aggregator tool that allows you to discover, collect, moderate, and display UGC from all marketing platforms. With the help of hashtags, mentions, locations, Page URLs, keywords, etc. you can easily aggregate social media feeds on one platform.
The platform offers some advanced features to repurpose the UGC by customizing and personalizing. Features like Moderation allows brands to filter out the irrelevant content that doesn’t fulfil the objective of the marketing efforts.
Also, the platform offers different customization options like a collection of themes, font style, colors, etc. For any brand, it’s important to analyse the performance of their marketing campaigns and thus, Taggbox offers analytics features to get an insightful performance check.
Moreover, with Taggbox Rights Management you can get your content legally approved by the content creators and avoid any legal troubles that might come across your workflow. It will help you repost the user-generated content in the legitimate way.
And the best part, get more sales with your user-generated content by adding shoppable tags to it. Taggbox allows you to turn your UGC into shoppable content to streamline the purchase journey of your customers and provide them with the best ever social shopping experience.
2. Pixlee
Pixlee is a robust UGC tool which was created aiming to help brands with influencing marketing elements. Its influencer marketing functionality is built-in and co-related with their term “Social CRM”.
The platform gathers social media feeds from different social media platforms and displays them on one platform. It offers services to different domains especially e-commerce businesses to turn their social to sales.
It offers features for brands to boost their engagement with customers at events, stores, concerts, etc.
3. Stackla
When it comes to curation and collection of social content then Stackla is a powerful player in the market as an amazing user-generated content platform. It has the capability of collecting data from almost any social media platform and uses it for visual recognition and geotagging.
It has an AI platform, which curates the pattern through a machine learning process and gives its client a predictive recommendation. Its long-term relationship with its clients is the most important part and displays its efficiency in the market.
4. ShortStack
It is a leading brand which helps businesses to organize customizable quizzes, goodies giveaway, contests, and promotions. That is why it becomes one of the best user generated content marketing platforms and software for contests and competitions.
These contests are not only responsible for engaging fans and publishing content by customers but also help brands to gather information about the participants which can be later used for remarketing or newsletters.
For customizing galleries for campaigns, creating hashtags, and generating contests, this is the best suitable tool. It helps in boosting user-engagement and build brand awareness in the market.
Moreover, with their hashtag campaigns, the brands get fresh user-generated content when users use their hashtags in the contests.
5. TurnTo
TurnTo is the best known UGC tool for e-commerce as it offers “one-stop for shopping assistance tools”. It offers various UGC solutions like visual reviews, customers’ Q&As, feedback, and comments.
Customers Q&As is a unique feature as it connects its customers who had used the product with the new customers who are thinking of buying the same.
Many big e-commerce platforms find TurnTo a user-friendly platform as they can export reports in their own formats and easily customize them according to user requirements.
6. CrowdRiff
CrowdRiff is known for delivering its services to the Travel and Hospitality industries. The UGC tool allows you to discover, collect, and display UGC on different marketing efforts.
It covers an AI element that includes features to monitor the performance of social media content like photos and videos chosen by clients to display in their gallery.
The best example of CrowdRiff’s UGC is their #ThePalmBeaches campaign which gives them huge popularity and shows the strength in social media and its marketing feature.
7. TINT
TINT is a content curation tool and social media aggregator. It specifically deals in the education, e-commerce, and hospitality sectors. This user-generated content platform also features the services ideal for developing social media walls for events.
It lets you find, curate, own, and displays genuine content all over campaigns, applications, and websites. Its pricing is available for Websites, Signages, events, and legal rights for customers’ content with analytics of performance.
8. Olapic
It delivers high performing content to the customer anywhere anytime. They are all in one solution such as UGC platforms, influencers, and short video platforms. It helps in optimizing the content all over the social marketing networks.
It is user-friendly and allows you to create direct connections with customers by product comments, personalization, and scaling the entire buyer’s journey on the user platform.
Conclusion
People trust user-generated content rather than branded content. Moving ahead with the trend is important for any business to compete in the market and sustain its online presence.
With the incorporation of UGC in the marketing strategies, brands are now opting for various tactics to gain the trust of the users by displaying real-life user experiences.
With the help of UGC software, it has become easy for marketers to get fresh UGC for their marketing purposes and spend less time generating branded content.
