Content Trends for 2020

A new year is a new beginning!

So, it is for marketers as well.

Are you a marketer looking for something new to adapt for 2020?

Well, you’re reading the right article, then.

This article would be a good read for marketers who are looking for something new and effective to level up their content marketing. And for the ones not planning for a change, this would be a realization of what is messed up with their outdated marketing ideas.

With every new year, new trends are coming and going in every industry. The marketing world has been seeing a lot of new trends after the rising demand for social media. The emergence of digital media and the emphasis on social media has been a crucial turning point for marketers.

Until it was just print and electronic media, the text and visual content were enough to seek the attention of the audience. Now, only not the text, visual and audio content, but there are a plethora of elements in new media that are more interactive and engaging.

In this article, let’s explore the futuristic content trends that will drive modern marketing in 2020.

2020 Calling: Content Trends for Marketing

2019 was a surprise for marketers as social media platforms like Youtube and Instagram rose to offer them a dedicated space for marketing alongside entertainment. Social media channels are now capitalizing marketing content through digital media to give them extensive exposure, based on their target audience. Let’s take what is new in the coming year for marketers!

Futuristic Visuals

As in 2019, visual content trend is going to trend in 2020 as well. Interactive imagery is emerging to be the favourite of everyone, for communication and entertainment.

The young adults prefer social media for its effective visual essence. As per a study by Pew Research, teens like to scroll over the news feed of Instagram, Youtube, and Snapchat, whereas adults like Youtube over Facebook.

The futuristic forms of visual content trend like Augmented Reality and Virtual Reality is going to make its space within content marketing trends to give the audience a fantastic experience.

Brand Storytelling

Not all marketers are doing brand storytelling, and not everyone can do it. Brand storytelling is much more than just talking about your brand.

Brand storytelling is a concept that goes into the depth of the vision of your brand. It comprises the answers to the questions of who you are, what you do, and why you’re doing it. It is all about what experiences you create and the way of customer engagement, which defines how you are different from others.

Brand storytelling is one of the trending forms of content marketing, which would be felt interactive for the audience as they would connect with the humanizing factor.

User-Generated Content

UGC is another content marketing trend which is raging in 2020. With several significant benefits to this form of content, the vital aspect is that UGC is created by the users or customers of a brand.

User-generated content marketing is any content shared by the users, which is repurposed by the brand for marketing. For brands, UGC is valuable as it is the feedback of the customers, and it holds their experience with the brand.

Being written for expressing their emotions about the experience, the authentic content holds the humanizing factor, which helps potential customers to connect with the brand. As the users spread word of mouth within their circles, your brand can get an additional advantage by building trust.

UGC takes zero percent of capital, but an effective campaign is essential to choose the content efficiently on every marketing touchpoint of your brand. There are expert UGC platform like Taggbox, which aggregates social media to collect, curate, and display UGC on all the marketing touchpoints with the help of a socialwall to boost user engagement.

Voice Content for Search and AI

Artificial Intelligence is on the rise and so do the content emphasized on the same. Google Alexa and Amazon Echo are two of the major AI assistants which work on voice commands, and now, search engine optimization is also performed based on voice.

Voice-activated search is trending, and marketers need to work on much more than optimizing the keyboard-centric content. They should also focus on voice-controlled AI-based smart devices, just like mobile-responsive websites.

The tech-savvy generation is seeking for more convenience to sit on their couch at home and ask their assistant to shop for them.

Podcast

Podcasts are powerful and informative when it is about the content trends. For a brand, podcasts can help expand brand awareness with multiple hosting platforms. Podcasts are an excellent source to deliver customers with brand messaging.

There are successfully integrated podcasts that let the brands and customers communicate with each other. McDonald’s “The Sauce” and Sephora Collection’s “#LIPSTORIES” are some of the famous brand podcasts.

A podcast would let your brand make an authoritative presence. It would allow you to interact with your audience regarding trending topics relevant to your industry. Your brand can build trust amongst the audience by creating an expertized impression.

Search-Oriented Content

For marketers, website optimization is an important aspect. Let it be email marketing or content marketing, if the landing page is not optimized to deliver all the information or doesn’t have that visually appealing effect, it could end up losing potential conversions.

There are various types of searches that need to be redirected to the portal of your brand. Google algorithms allow you to create content integrating these searches, to prioritize the users’ intent to query.

With these algorithms, marketers could create content to ease the purchase decision of the users. As you create content, focus on every possible intent of the users with a Call-To-Action. Make your content interactive, and the above factors will improve the users’ shopping experience.

Get Along the Trends

Trends are a part of any industry, which keeps on changing from time to time. In marketing, if you are not running along with the tech-savvy trends, your brand would face major losses. Marketers are supposed to keep up with the preferences of users and make the most out of their tech-savvy behaviour.

Content marketing is the core of digital marketing. As which doesn’t seem well is not sale-worthy!

But, keeping up with trends is not enough to win customers. The focus should be on maintaining authenticity and building trust as well.

So, let’s bid farewell to 2019 and the outdated content trends. Catch along with the new trends in 2020, and make 2020 a successful year for your brand.