User-Generated Content Definition and Beyond
According to the internet knowledge vault wikipedia user-generated content definition is….
“ User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis”
Marketers around the globe define user-generated content or alternatively customer-generated content is everything which their customers or users post or create on various platforms about their product, service or brand and can be used for marketing purposes.
For instance see this social media campaign by Starbucks with hashtag #RedCupContent which is created by starbucks every year to promote their holiday seasonal beverages.
What is user-generated content and why marketers are using it?
As discussed above ugc is any type of content made by the users/customers/audience about the brand, service or product and is used by marketers for marketing, branding and building social proof.
Why UGC??
There are a number of reasons why UGC is the most trusted type of content in marketing these days, wihtout wasing much time let’s jump directly on the reasons….
#1 Absolutely NO COST Marketing!
In content marketing everything depends on quality and quantity of content, and creating quality quantity in quantity costs money! Most content marketing strategies in the world are lacking finances for content and this gave more power to the use of user generated content, because it is free!! Like litreally free!! You just have to provide good services and encourage users to create content for you!
#2 People Trust People
UGC is not created by marketers for marketing, instead it is created by users of the brand who are happy about it and this makes UGC the best type of content because trust level on user generated content is very high and more trust leads to more branding and social proof and indeed, MORE BUSINESS!!!
#3 Community Building
User-generated content creates a sort of community around your brand which is an amazing move to create a social buzz about your business.
Need help with User-generated content marketing ?
Speak to our expert and start leveraging user-generated content for your marketing, we will assist you on creating UGC campaigns, encouraging users to create ugc for you and using this most trusted free content for marketing!
