Competitive Analysis

User research resources for beginners and pros

brad dalrymple
Jan 31, 2018 · 2 min read

A competitive analysis is a way to collect and compare data about products (and companies) in the marketplace. This method is often used to highlight strengths and weaknesses of products in order to make more informed decisions about your product strategy. A typical competitive analysis might include information, such as:

  1. An overview of the product landscape (products, companies, prices, market share, etc.)
  2. User demographics
  3. Lists of product features
  4. Social media presence (followers, posts, etc.)
  5. Evaluation of visual design language
  6. Voice, language, and content

Use To:

  • Compare your product’s unique qualities against the competition
  • Identify possible user types
  • Compare visual and language styles

Dont Forget:

  • Be thorough in your list and include direct AND indirect competitors.
  • Don’t let it go stale. It should be a living document that updates as the market changes to include new competitors.
  • Supplement your analysis with primary research. For example, conduct research with target users who currently use other products to determine what products they use and why.

Join us! Be a writer for User Research and write about the methods and tools you use, artifacts you create, and issues you face in UX.

User Research

Thoughts on User Experience Research Methods, Lean UX, and…

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store