Findings don’t have to be perfect to share
Two ways to quickly create shareable findings
Sharing findings is one the most important parts of the research process, but often reports and videos aren’t always consumed. In my experience, rarely do all team members read the reports or videos I create. They often want to be involved, but don’t have a ton of time.
I still want them to know the findings, of course, so, to address this, I create small, concentrated pieces of content from early trends and patterns and share them immediately. I post this content in a Slack channel dedicated to user updates (“User Tube”) so that anyone on the team can access the content.
Make sure each session observer completes a summary sheet. After each session (or at the end of the day), you can quickly aggregate the sheets and share observers’ thoughts, such as recurring themes, big reactions, quotes, and suprising responses.
If you notice something recurring in your tests, turn it into a GIF, add a short description, then share it out. GIFs are really great when relating usability problems or a particularly big issue. I use Recordit.
Every team is different of course, but, I believe most teams love any efforts to be quickly informed, even if the content doesn’t have all the details the final report may have.
Do you have any tips or tricks with sharing findings with your team? Share in the comments!