Never Ask What They Want — 3 Better Questions to Ask in User Interviews

Wouldn’t it be so easy if users just told you what they wanted? Nope.

Chuck Liu
Chuck Liu
May 21, 2014 · 5 min read
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Don’t Make User Interviews Hard For Yourself

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Asking people what they want makes user interviews harder than it should be. And you also can get the wrong insights.

What are you trying to get done? Why?

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Finding out the use case and root cause can take multiple instances of “Why?” until you understand your user or customer correctly.

Can you show me how you currently do this?

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Uncovering workflows and organizational processes will help you identify where you can help.

Can you show me what’s frustrating about your current process?

User Research

Thoughts on User Experience Research Methods, Lean UX, and…

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