A/B Testing, Eye Tracking, and Measuring UX

User research resources for beginners and pros

1. 16 Ecommerce A/B Test Ideas Backed by UX Research
   Ben Labay
2. 5 Ways Eye Tracking Can Improve Your Web Usability
   UXBERT Usability Lab
3. Use AB Testing to Increase Digital Innovations
   Luca Longo
4. How to Use UX Research to Create Smarter A/B Test Variations Shannelle Mullin
   Some great tips and tricks about A/B testing here, as well as some good reminders for optimizing research.
5. Measuring the User Experience, Second Edition: Collecting, Analyzing, and Presenting Usability Metrics
   William Albert, Thomas Tullis
6. Quantifying the User Experience: Practical Statistics for User Research — Jeff Sauro, James R. Lewis

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