Press Release: Former CTO of Nike Joins UserTribe as Strategic Advisor

David Gibbons, currently SVP of International Operations and Technology at NBCUniversal, brings over 30 years of experience from multiple industries including Consumer Goods, Financial Services, Retail, and Telecommunications.

COPENHAGEN — UserTribe is pleased to announce the addition of David Gibbons as Strategic Advisor.

David Gibbons is a real heavyweight. Currently an SVP at NBC Universal’s London headquarters, Mr. Gibbons has over 30 years of IT and Operational experience across Europe, the USA, Asia and Australia. Mr. Gibbons has served as the COO for BBC Worldwide, both the Asia CIO and CTO for GE Capital, and Global IT Director (CTO) of Nike.

“I’m really excited to have been asked to be a strategic adviser to this great business,” Mr. Gibbons said. “I have been impressed by the passion and values displayed by the leadership of the company and believe they have an amazing product and proposition that will help organisations focus on their most important stakeholder, their customers.”

UserTribe is a rapidly growing company. Since its founding in 2013, they’ve bootstrapped their way to international expansion, opening their London office in 2018. Welcoming an advisor like Mr. Gibbons is both a great opportunity for the Copenhagen startup as well as a signal that there is increasing demand for UserTribe’s services internationally.

“Having an advisor like David Gibbons opens a lot of doors for UserTribe,” says Casper Henningsen, CEO of UserTribe. “He brings an incredible wealth of experience and knowledge which will surely be valuable for us as we continue to grow and scale internationally. This is a huge vote of confidence for a young, Danish company like UserTribe.”


About UserTribe
Founded in 2013, UserTribe is a full service platform for customer innovation. With UserTribe, companies are able to quickly validate ideas, hypotheses, prototypes, products and services with their customers at every stage of development. UserTribe connects businesses to their customers in any segment, in any language, generating useful insights in as little as 48 hours.
With offices in Copenhagen and London, UserTribe’s international client base includes Maersk, McDonald’s, JP Morgan Chase, Barclays, Deloitte Digital, and many more.