A Customer-Centric Approach on Credit Card Usage Journey

How mapping the customer journey decreased…

Human-Centered Research: Making Research Relevant

Our Approach

Agile over waterfall: Instead of spending all your research budget on one shot studies…

Finding The Competitive Edge for a Chewing Gum Brand

How to find a competitive insight at a fading…

Human-Centered Research: Strategic analysis

When brands outsource work to a company, they look for an output that could be…

Customer Journey Map to Reveal Branding Moments:

Customer journey mapping is an incredible technique…

Creating a digital experience for highly segmented audiences

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Our approach to Agile Research

Agile, stemming from the software development world, rapidly become a…

Leveraging WhatsApp bots for instant diary studies

How to use whatsapp to capture consumer feedback…