Our Approach

Uservision
Jul 16, 2019 · 2 min read
Image for post
Image for post

Since our inception, we have developed our own approach and best practices to tackle a research objective. Combining our technology with this contemporary approach, we were able to provide engineered, qualitative insights that are grounded in data.


Agile over waterfall: Instead of spending all your research budget on one-shot studies, we recommend deepening the insights at every single sprint. As trends, user perception and needs change more rapidly than ever before, only an agile approach would cover long term research objectives.

Small numbers over huge samples: UX professionals, as a rule of thumb, conduct their usability research with smaller samples ( 5 ± 4 Participants). And this makes a lot of sense. We have realized that this principle is also applicable to traditional research and more or less 8 participants are sufficient to explain the needs and perceptions of a well-defined target group.

Human-Centered: Instead of solely researching objectives, we recommend starting from concretely defined user segments and try to broaden the insights surrounding human perception through empathizing with them.

Psychographics and emotions do make a difference: If you ask a person who they are, the answer they give will probably not include their demographic information, but their actions, habits and perhaps their emotional state. We enrich our insights by including behavioral and psychographic traits.

Uservision

Human-centered Insights

Sign up for Uservision || Yeni ~ Nesil ~ Marka ~ Yönetimi

By Uservision

Pandemi Sürecinde Tüketicilerin Eğilimleri ve Markalara Yaklaşımları Hakkında İç Görüler Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Uservision

Written by

We are a platform helping brands to acquire agile implicit ,explicit and subconscious insights from their target audience leveraging AI.

Uservision

Uservision is a platform helping brands to acquire agile implicit, explicit and subconscious insights from their target audience leveraging AI.

Uservision

Written by

We are a platform helping brands to acquire agile implicit ,explicit and subconscious insights from their target audience leveraging AI.

Uservision

Uservision is a platform helping brands to acquire agile implicit, explicit and subconscious insights from their target audience leveraging AI.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store