Lane is a team of Millennials who understand the need for a smart workplace. Integrating our workplace ecosystem into a mobile platform which includes interactive notifications, creates and enables the smart workplace we believe in. To get the most out of our workday, we need to stay informed about what’s happening within our workplace, at our company, and the community around us. Lane’s banner notifications provide us with just the right amount of information to keep us informed, without the need to stop what we are doing, or switch applications.
In his article “Notifications Are The Next Platform”, Anish Acharya states “our engagement is now defined by push-driven notifications rather than the traditional pull-driven experience.” Apps have become responsive to end users, changing the way we engage with our smartphones and tablets. They allow us to receive and reply to messages from a banner on any screen, accept or decline invitations, ‘like’ an article, or even post a social update.
The importance of a notification is apparent to developers such as ourselves, as it reassures us that we have an engaged user base. Notifications prompt our users to take action on something, whether it be a response to a message or an invite to a meeting. However, we need to start approaching notifications with a UX/UI perspective to address the emerging trend of mobile users interacting with apps purely through push notifications.
Moving forward, we believe that as apps become smarter, they will not only remind us about things that we already know (reminders, upcoming events, etc.) but they will also start to make personalized suggestions based on individual user preferences; making our day better by getting notifications that matter to you, when you want them.
This emerging trend is taken into consideration for every aspect of Lane. We believe platforms, including our own, should be less content heavy and more notification driven. The future is providing personalized on-the-go updates to our users in the palm of their hand, on their wrist … and eventually in front of their eyes.
