How AI is Killing the Stock Photo Industry

Derick David
Utopian
Published in
3 min readJul 6, 2023

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AI-generated by Midjourney

The media licensing industry is a large and growing industry. The global stock images and videos market size was valued at $5 billion in 2022 and is expected to reach $7 billion by 2028.

Is the emergence of AI slowing down the progress of the stock photo and video industry? Or worse, is it killing it?

In recent months, artificial intelligence (AI) has begun to make waves all over the technology industry, including the stock photo industry. AI-powered tools are now making it easier and cheaper to create, use, and distribute stock images.

One of the most significant impacts of artificial intelligence on the stock photo industry is the rise of Midjourney, a program that generates images from natural language descriptions or “Generative AI”. This means that you can now create any image you want from scratch. What took hours before can now be in your hands in seconds.

For example, Midjourney can easily create ultra-realistic stock images in seconds. With the right prompt, it can generate images that are indistinguishable from reality. Take a look at these two examples.

AI-generated by Midjourney

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Derick David
Utopian

1M+ views. Seen at Forbes. 10x Top Writer in Technology, Innovation, and Design. https://twitter.com/jeazous