Utrust Rebrand — A new corporate image to shine our evolved identity
It feels like 2017 was a long time ago. The money of tomorrow was starting to change the global economy. The future required a payment solution for the growing community of digital currency users wanting to spend their assets on goods and services, just as easy as they use money in their bank. A payment solution to make simple or safe to use digital currencies in real life was urging.
Nuno Correia shared that vision with entrepreneurial minds alike. Together, they set out on a mission to create a trusted blockchain payment ecosystem to bridge merchants and customers in business through crypto and help mainstream digital currencies adoption. The idea was so simple, it had to be built from scratch. And so Utrust was born — to disrupt the payment landscape and bring digital currency payments into the present.
Our goals were clear, and our values would determine how successful we would be in the creation of such innovative financial environment. The journey lying ahead was about breaking ground, and we strongly believed transparency and trust had come first. We grew a community of supporters by keeping communication open about our progress and providing insightful information about developments of the crypto space. We grew knowledge and experience by joining a distinguished acceleration startups program that would put us at the forefront of promising business alike internationally like 500 Startups. We grew a network of strategic partnerships that would allow us to expand our payment platform into a full-blown ecosystem. We have built solid structural compliance and partnerships in the right jurisdictions to operate under broad regulatory frameworks. We officially launched with live merchants earlier this year and we’re moving towards reaching a global scale. The Utrust brand has evolved, and we’re refreshing our corporate image to clearly reflect that growth on all levels.
Our new visual identity, created with our friends at Büro, carries the same core values that made Utrust the company it is today, but also the new expansion phase we’ve reached. It is expressing the human and playful side of our technology, and it is showcasing our team and culture in fresher, more vibrant colours.
Ultimately is it more flexible and lively, bringing new media support for Utrust to communicate with the mass market and expand its footprint to new business opportunities. Enjoy our new logo below.
Along with our brand image, we’re revamping the Utrust website to tailor content to our different audiences. To connect merchants and crypto buyers further, it’s key to make all the advantages of using Utrust clear and actionable. With that in mind, we are launching a new page featuring business and personal sections to showcase the full power of our ecosystem at all ends. But that’s only the first stage of our new website. In the next months, we’ll be adding more corporate pages to cover the full Utrust spectrum and landing pages for strategic marketing campaigns raising the business opportunities that will make us the leading digital currency payments provider.
Step behind the scenes and learn more about the Utrust rebrand in our video.
Don’t forget to check our new website 😉 Check it here.
