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UTU and Kephi Gallery Partner to Enhance Trust in their NFT Marketplace

We will work together with Kephi Gallery to integrate the UTU Trust API into their NFT marketplace and explore ways for users to further monetize their art.

Hello UTU Trust Guardians!

We are excited to announce that we’ve partnered with Kephi Gallery to launch the UTU Trust API on their non-fungible token (NFT) marketplace and explore ways for users to further monetize their art.

What is Kephi Gallery?

Kephi Gallery is a marketplace where artists from different disciplines can get together to share and monetize their work. From designers of visual arts, to musicians, from movie producers to theatre creators, every artist is welcome to mint their NFT and start trading their pieces of art.

Kephi differentiates itself from current NFT platforms built on the Ethereum blockchain in two ways:

  • All transactions are conducted on KardiaChain’s blockchain. This translates to low fees for artists when they mint and sell their work and low fees for buyers.
  • It provides artists with a simple yet powerful gallery to properly display their work without necessarily having the knowledge of how blockchain works and all the technical details.

This approach opens up the NFT market in developing economies, such as those in Latin America, and to the not-so-tech-savvy people who may want to benefit from the new digital economy.

How will UTU and Kephi work together?

By integrating the UTU Trust API into the Kephi Gallery marketplace, users will get personalized recommendations and ratings from similar buyers and sellers. The ability to add badges and video stories will further improve the quality of reviews.

Artists selling their NFTs will benefit from increased sales and uptake. Buyers will have an improved customer experience, as they can make purchase decisions in a more trustworthy environment.

In future, the Trust API will allow Kephi Gallery to connect social platforms so that users can see what people in their circles think about artists, buyers, artworks, and collectibles on the platform. This connection would be completely user-permissioned and will offer contextualized information based on the level of data provided.

“Transparency is one of Kephi’s fundamental values, this partnership with UTU will bring exactly that to our platform and to the whole NFT ecosystem in general, by allowing users to get personal recommendations and ratings”

— Nicolás Verderosa, Co-Founder and CEO of Kephi Gallery

“We’re thrilled to work with Kephi Gallery to integrate the UTU Trust API on their NFT marketplace to enable socially-powered recommendations. Enhancing trust in the NFT digital economy is testament to our commitment to leverage technological advancements and help more people reap the benefits of decentralized finance in developing economies. Artists and buyers should be empowered to trade art and collectibles in trustworthy spaces. We can’t wait to make this a reality.”

— Jason Eisen, Co-Founder and CEO of UTU

About Kephi Gallery

Kephi Gallery is a cross-chain, low fees, NFT marketplace where artists from different disciplines can get together and share (and monetize!) their work. From visual arts, to music, from movie clips to even theatre, every artist is welcome to mint their NFT and start trading their pieces of art.

Kephi Gallery’s vision is to provide a space where everyone can mint, buy and sell their digital collectibles easily, securely and with low fees.

Learn more about Kephi Gallery on their website, Facebook, Twitter, Medium or Telegram.

About UTU

UTU is building the trust infrastructure of the internet to help businesses and consumers engage and transact in an easier, safer, and more trustworthy way.

Our AI-based API products collect and analyze data to create trust signals and personalized recommendations that help consumers and businesses make the best decisions for their situation. And the UTU blockchain protocol rewards users for trustworthy actions and compensates them for sharing their data while protecting their privacy.

UTU changes the economics of trust, ensures trust can’t be bought or manipulated, and leverages data to help people make better decisions.

We are proudly based in Nairobi, Kenya.

Learn more about us on our website, Twitter, Telegram, LinkedIn, Reddit, YouTube and Facebook.

Originally published at https://utu.io on July 21, 2021.

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UTU is the trust infrastructure of the internet, bridging the gap between how we trust in the real world and how we are asked to trust online.

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