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UTU and YBR Form Channel Partnership to Expand Trust Infrastructure in Nigeria

Hello UTU Trust Guardians!

We are thrilled to announce that creative agency Yellow Brick Road will be UTU’s very first channel partner and will help us expand the adoption of our trust infrastructure in Nigeria!

Who is YBR?

YBR (Yellow Brick Road) is a Lagos, Nigeria-based creative solutions company that focuses on solving complex communication and business challenges in relevant, practical and creative ways.

YBR offers services such as strategy, digital marketing, design, and more, and has worked on advertising and social campaigns for some of the most-recognized brand names, including Canon, Unicef, First Bank, and others.

How will UTU and YBR work together?

UTU and YBR will work hand-in-hand to increase adoption of UTU’s trust infrastructure products in Nigeria.

The organizations will co-market and co-sell the Trust API and SDK, Creditworthiness API, UTU Protocol, and future products to Nigeria-based companies.

YBR is well-connected to many growing companies in Nigeria and can help us deliver our trust infrastructure to those who need it most — marketplaces and eCommerce companies in healthcare, mobility, family services, and other industries where trust is paramount.

YBR has already made many introductions and helped us acquire a pilot partner recently (stay tuned for more news about that).

We are very excited about this partnership with UTU. It takes us one step further to achieving our ambition of being the leading creative solutions company in Nigeria. We look forward to partnering with UTU to solve some of our clients’ business problems.”

— Kaliko Olumide, Managing Director / CEO of Yellow Brick Road

“Yellow Brick Road is one of the premier creative agencies in Nigeria, and we are excited to work with them to increase adoption of our trust infrastructure. Their creativity and hustle are amazing, and they will be a key part of our expansion across the continent.”

— Jason Eisen, Co-Founder and CEO of UTU

About Yellow Brick Road

YBR is a Nigeria-based creative solutions company with a strong focus on brand and communications strategy, creative development, social impact communications and marketing technology.

Learn more about YBR at https://www.yellowbrickroad.com.ng/.

About UTU

UTU is building the trust infrastructure of the internet to help businesses and consumers engage and transact in an easier, safer, and more trustworthy way.

Our AI-based API products collect and analyze data to create trust signals and personalized recommendations that help consumers and businesses make the best decisions for their situation. And the UTU blockchain protocol rewards users for trustworthy actions and compensates them for sharing their data while protecting their privacy.

UTU changes the economics of trust, ensures trust can’t be bought or manipulated, and leverages data to help people make better decisions.

We are proudly based in Nairobi, Kenya.

Learn more about us on our website, Twitter, Telegram, LinkedIn, Reddit, YouTube and Facebook.

We hope you enjoyed this article! If you did, show us some love by 👏🏻 clapping 👏🏻 50x to help other people find this post.

Originally published at https://utu.io on October 18, 2021.




UTU is the trust infrastructure of the internet, bridging the gap between how we trust in the real world and how we are asked to trust online.

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Bridging the gap between how we trust in the real world, and how we are asked to trust online. utu.io

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