UTU & Conscious Kenya Partner to Increase Trust in the Wellness Space
We’re integrating the UTU Trust API into the Conscious Kenya wellness marketplace to provide personalized social recommendations.
Hello UTU Trust Guardians!
We are excited to announce that we’ve partnered with Conscious Kenya to integrate our Trust API into their wellness marketplace to help practitioners, vendors and wellness seekers find each other in a more trustworthy space!
Learn more about Conscious Kenya and how we’ll work together below.
What is Conscious Kenya?
Conscious Kenya is an online community platform connecting wellness & sustainability practitioners, vendors and enthusiasts in Kenya. The platform connects coaches and therapists with people looking for wellness resources and spaces.
The community experience is complete with groups and forums to easily connect, share knowledge and promote events and offers related to health, fitness and wellness.
How will UTU and Conscious Kenya work together?
The pursuit for health and wellness is one area of life that requires a high level of trust. The UTU Trust API will plug into the Conscious Kenya platform to ensure that practitioners and enthusiasts interact in a trustworthy online community. It will help users discover spaces, resources and offers that are relevant and close to them, and much more.
With the integration of the UTU Trust API into the Conscious Kenya marketplace, users will be able to see trust signals for and receive personalized recommendations of practitioners who offer sessions and resources that are aligned with their search. The Trust API will ingest available data about the community, coaches, therapists and other practitioners to deliver these recommendations and help enthusiasts discover resources that are the best fit to support their wellness and fitness quest.
Secondly, Conscious Kenya users can rate and review other users, therapies, sessions, events, and products on the platform to provide in-depth feedback and continually improve the recommendations engine. With the UTU Trust API, users will be able to add badges and video stories to improve the quality of reviews, providing more context to resources and practitioners that are the best to work with.
“We are excited to improve the quality of our service through our partnership with UTU. The UTU framework will help us to not only improve the effectiveness and reliability of our service, but to also make the experience of purchasing our wellness services and products safer, easier and more enjoyable.”
Edgar Kimathi, CEO of Conscious Kenya
“At UTU, we appreciate the need for mental wellness and resilience in all areas of our lives. We couldn’t be more proud to support a mission to help people stay mentally strong and discover holistic products and services in a trustworthy online space. Integrating the UTU Trust API into the Conscious Kenya marketplace gives me great joy and will go a long way in validating the importance of a personalized trust system in the wellness space and beyond.”
Jason Eisen, Co-Founder and CEO of UTU
About Conscious Kenya
Conscious Kenya was born out of the recognition that the wellness community in Kenya was very scattered, and there was a need for a platform where wellness practitioners and vendors of holistic products could come together and share their services and products. It provides a platform with no middle-men, where people can find products that are created in an ethically and ecologically responsible way. A platform where it’s easy to find your local Afrikan yoga teacher, or your local vendor of essential oils.
Connect with Conscious Kenya on their website, Facebook, Instagram or LinkedIn.
About UTU
UTU is building the trust infrastructure of the internet to help businesses and consumers engage and transact in an easier, safer, and more trustworthy way.
Our AI-based API products collect and analyze data to create trust signals and personalized recommendations that help consumers and businesses make the best decisions for their situation. And the UTU blockchain protocol rewards users for trustworthy actions and compensates them for sharing their data while protecting their privacy.
UTU changes the economics of trust, ensures trust can’t be bought or manipulated, and leverages data to help people make better decisions.
We are proudly based in Nairobi, Kenya.
Originally published at https://utu.io on November 5, 2021.
