Class 8: Branding in a New Media Environment

Agenda

  • Housekeeping Issues: Final Project Questions? Questions from last week’s lecture on Social Advertising Part 2?
  • Guest Lecture: Branding in a New Media Environment by Nicole Skuba, CEO of Blue Tree Digital:
Digital Marketing Agency in Northern VA | BlueTreeDigital
Based in Northern Virginia, we are proud to help local companies grow their businesses using targeted, proven…www.bluetreedigital.com
Nicole Skuba | LinkedIn
View Nicole Skuba's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping…www.linkedin.com

Assignments Due

  • Advertising Assignment in Collab
  • Medium Post about the role of native advertising in a digital marketers’ toolkit.

Reading Due

  • Chapters 12, 14, 17 and 18 in:
The New Rules of Marketing & PR
Six months on the BusinessWeek bestseller list. More than 300,000 sold in 25 languages from Bulgarian to Vietnamese…www.davidmeermanscott.com

Additional Resources

  • DON’T be a generic brand marketer:
  • DO make sure your brand story connects with your audience: