Reaching the Millennial Buyer Persona

A critical step to any marketing strategy is identifying a target audience. David Meerman Scott stresses this importance in The New Rules of Marketing and PR. “For each buyer persona, we want to know as much as we can about this group of people,” says Scott. Interviewing, researching, and gathering information about a target audience’s preferred media, search terms, and language choices is key.

Here is an article discussing how company, AwesomenessTV reaches millennials. The article interviews AwesomesnessTV branded entertainment creative director James Deutch.

When deciding how to reach young adults, Deutch says researching and then creating content that millennials will find engaging is important. “We really work closely with the talent to develop things that are organic to their personalities,” explains Deutch. This background investigation helps AwesomenessTV gather more information about their buyer persona group, millennials, and create engaging content that transfers to their paid and earned media.

Isn’t it interesting AwesomenessTV gains information about their buyer personas to increase viewership of their television shows on new technology? This serves as a great example of a young company doing the legwork to find out as much as possible about their target audiences to make products and resources interesting, applicable, and purchased in order to reach marketing objectives.