@UVA School of Continued and Professional Studies Class on New Media Strategies in the e-Marketing Graduate Certificate Program
Class 4: Digital Civic Engagement and Community Management
Agenda:
- Follow up to Class 3: Questions?
- Guest Lecture: How to Build Engaging Digital Experiences. Guest Speaker: Naitik Vyas, Federal Client Success Consultant at Granicus (Formerly GovDelivery). About Granicus:
Granicus provides technology that empowers government organizations to create better lives for the people they serve. By offering the industry’s leading cloud-based solutions for communications, meeting and agenda management, and digital services to more than 3,000 public sector organizations, Granicus helps turn government missions into quantifiable realities. Granicus products connect more than 150 million people, creating a powerful network to enhance government transparency and citizen engagement. By optimizing decision-making processes, Granicus strives to help government realize better outcomes and have a greater impact for the citizens they serve.
- Remainder of Audience Segmentation Lecture
- Community Management/Influencer Presentation
Reading Due:
- Read Chapters 5 and 9; skim chapters 21 and 22 of New Rules of Marketing and PR:
Skim Through the Following Readings/Presentations:
- 20 Tips to Boost Engagement by GovDelivery
Assignments Due:
- Listening Assignment (Submit via Collab)
- Medium Post: please write a Medium post that addresses if you use (or wish to use) any form of new media to engage with government (local, state or federal). Also, please post 2 questions that you’d like to have our guest speaker address during class.
