Super Bowl Commercials 2018
While many people tune into the Super Bowl to watch the game and cheer on their favorite players, I tend to focus solely on the commercials. Some of the best, and most expensive, advertising takes place during the Super Bowl. If done right, these brands get to retain serious bragging rights for their marketing efforts.
One of the standout Super Bowl commercials from this past Sunday night was the Doritos Blaze vs. Mountain Dew Ice commercials by Pepsi. The advertisements used influencial celebrities to lip sync famous hip hop/rap songs in an extremely comical nature. I think it was a bold move by Pepsi to use humor and popular music to bring attention to two new products. Additionally, Pepsi used two hashtags, #spitfire and #icecold, in order to continue engagement after the 30 second tv spot.
A second advertisement that I found particularly funny was the Alexa Loses Her Voice commercial by Amazon. I really like that they chose to include Jeff Bezos within the ad, as well as several famous celebrities. The Amazon Alexa has become so common within households that it really would be shocking to have her voice replaced with someone else!
One advertisement that I found interesting, and maybe not for the best reasons, was the Stella Artois commercial. The commercial used celebrity Matt Damon to promote the purchase of a Stella Artois beer glass in exchange for a donation to Water.org. It was an interesting approach by Stella to promote a charity/organization rather than their actual product. I do have to wonder though, that with the $5 million they spent on the advertisement, how many people they could have brought clean water to.
One perk to companies spending money for Super Bowl advertising is the amount of engagement they continue to get after the game. Snapchat has stories focused on the commercials, AdAge and many other marketing accounts have Instagram stories dedicated to the commercials and many, many news outlets such as CNN and NPR have published reviews of the commercials.
