Class 2: Forms of Media in a New Media Environment

Agenda

• Housekeeping: Facebook Group, Medium, Office Hours, Syllabus, Textbooks/Readings?
• Follow up on Class 1: Questions?
• Current Events
• Forms of Media Presentation

Textbook Readings Due Today

Chapters 2 and 3 of New Rules of Marketing and PR

E-Marketing Textbook — Chapter 1 (skim chapter but pay specific attention to section 1.7) and Chapter 15, sections 15.3 and 15.4.

Additional Readings:

What You Think You Know About the Web Is Wrong

Everything the tech world says about marketing is wrong

Due Before Class 2:

• Write a Medium post that critically analyses and responds to either the assigned readings or current news in the digital media space. The writing topic is intentionally broad so that we get a diverse discussion going on the blog. Remember to also comment on your classmates’ posts.
• Contribute to class Facebook group as discussed.