Class 3: Market Intelligence & Audience Segmentation


  • Housekeeping
  • Follow up to Class 2: Questions?
  • Current Events: eSports presentation
  • Super Bowl Ad Discussion
  • Market Intelligence and Audience Segmentation Presentation

Reading Due:

  • Chapters 4 and 11 of:

Assignments Due:

  • Brief writeup on your organization’s current New Media Strategy and a SWOT analysis for your organization (to be submitted via Collab, under assignments). Click here for more information on SWOT Analysis.
  • Write a Story on Medium analyzing either content from Class 2, any of the assigned readings or a news story relevant to the digital media space.

Additional Resources:

  • Social Listening Tools — Free:
  • Social Listening Tools — Paid (Enterprise Level):
The Philosophical Underpinnings of Market Segmentation
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