Introducing Uxpedition to Amsterdam

Cassidy Bouse
Aug 5 · 5 min read

Sharing our experiences as UVU Digital Media students


A picture of our group outside Amsterdam Centraal Station

Who are we?

Before diving into the details I wanted to give a little bit of background on who’s behind this page. We are a group of Interaction Design students driven by problem-solving, community, and engaged learning (amongst other things).

What is a “Uxpedition”?

A Uxpedition is a term we came up within our design program. There is no defined definition in the dictionary but essentially it combines User Experience and Expedition into one word. Uxpeditions provide a way for students to connect classroom learning experience to different cities and cultures. This summer I had the amazing experience of leading a group of 6 students to Amsterdam on one of our first Uxpeditions in a different country. We traveled from Utah Valley University in Utah all the way to the Netherlands to Amsterdam.

Site Visits

One of the things we like to do on Uxpedition’s is getting in contact with local agencies and companies who focus on User Experience. We get the opportunity to learn more about what they do, participate in design challenges, and get feedback. On this trip, we were lucky to work with two different agencies. One focusing on UX research and in house testing, another was a whole digital agency that had a portion dedicated to UX design and research.

Happy Labs: The best place for quality UX Research

Our visit with Vincent at Happy Labs Netherlands

Our first site visit was with Happy Labs. This was really cool for our group to see an entire company devoted to User Experience testing to improve problems within a business. They offer options for Happy Labs to run the testing on their own or for the company to come into their office as well. Happy Labs really focuses on having a non-invasive testing experience so that they can get the best results. We were able to tour their office and participate in a design challenge which one of my peers will talk about in another article.

One of the rooms they test on (left picture) as well as the evaluation room (right picture)

Osudio: An award-winning digital agency

Our second site visit was with Osudio. It was such a great learning experience for myself and other students. Osudio is a full-service digital agency, we were able to tour the building and learn about some previous case studies they had done with clients. One of my favorite parts of this visit was seeing empathy maps being used and involving clients in Sprints in the office. We also got to participate in an hour design challenge that was truly unique. Our group split into teams and we were presented with a real client and problem, along with some background. This problem was one Osudio had already solved for the client, but they wanted to see how we approached it with a storyboarding exercise in teams. You can read more about what we did on another student’s post

A collage of images from our Osudio visit and design challenge

Tourists in the City

All of the student’s visiting had never been to the Netherlands. We had several days to explore the city, take photos for our and enjoy some really delicious food. We observed some strengths and weaknesses within the public transit system, stubbed a few toes on the cobblestone streets, and saw some astounding art at the museums .

Beautiful Buildings + Oat Milk Lattes
Seeing Windmills + A Banksy piece of art at the MOCO Museum

UX Strat: Volunteers at the Conference

The initial main motivation for traveling so far from home was to attend and volunteer at the UX Strat Conference. Back in November of 2018, my professor asked me to be a team lead on this trip. I helped do the planning and preparation and spoke with Paul Bryan who coordinates and runs the entire conference. We got our roles and some background on what we would be doing before the conference started, as well as did a small run through before the main day. We had one day of workshops and then two days of speakers. I was able to stand in on some of the design workshops as well as listen to the speakers at the conference. There were definitely some trends happening as far as topics, and it was interesting to see how other companies were applying User Experience into their designs.

The volunteer team

This is just a small summary of the things we participated in during our Uxpedition to Amsterdam, to read more about our experiences read some of my group's posts linked below.


UVU.XD Club

We are students attending Utah Valley University in the Computer Science Web App and Development Program. This publication is meant to share our stories about what we’ve learned through our school processes, our UXpedition trips, UXplore meetups, and club activites.

Cassidy Bouse

Written by

〰️ boy mom. ux design student. dark chocolate lover.

UVU.XD Club

We are students attending Utah Valley University in the Computer Science Web App and Development Program. This publication is meant to share our stories about what we’ve learned through our school processes, our UXpedition trips, UXplore meetups, and club activites.

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