Visual learners respond to our content
Product: Makeup Illustrated http://makeupillustrated.com/
Insight
Makeup enthusiasts, who are visual learners, feel more confident with an illustrated tutorial. We learned this by testing an example of a tutorial with different audiences of the beauty community on Reddit.
A Reddit user, Shwaswiggity, posted a picture of the result after using the tutorial. A few of her quotes:
“It was super fun to follow the diagrams and now that I did it once with it I feel fairly confident I could do it again by myself.”
“Thanks for the help you are amazing by trying to teach people, I’m a visual learner so this was awesome!”