Thoughts and writings by Indian UXers/Design Thinkers. Occasional reviews, journeys and analysis about using Indian websites, apps and services.
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It’s almost impossible to get a FASTag
It’s almost impossible to get a FASTag
The prepaid RFID thingy for toll payment in Indian highways.
Five (avoidable) design mistakes startups make
Five (avoidable) design mistakes startups make
“Make it Sundar!”
Lessons Learnt from 2016 — A Year in Review
Lessons Learnt from 2016 — A Year in Review
2016 was a fantabulous year. It came along with its set of hardships, but it brought along many happy surprises too. I am extremely…
Death of a web designer
Death of a web designer
The title Web Designer is now gone. Here emerges the new avatar — UI/ UX Designer.
5 States of modern digital interaction
5 States of modern digital interaction
The apps (read mobile apps & web apps) are made up with many smaller interactions working together in a unanimous harmony to create a…
Do copy but do it right.
Do copy but do it right.
In my previous article (My dear fellas) I captured the high-level differences between UI and UX. Always remember, UI has a form (mobile…
Designing an app for the grey collared job market
Designing an app for the grey collared job market
Early this year I was commissioned by Purple Pixel to design an app for a jobs platform. The following is a case study of the app I…
Design Disruptors by InVision
Design Disruptors by InVision
An excellent marketing film, an hour-long advertisement.
It’s Not ‘Creative’
It’s Not ‘Creative’
Having spent much of my working life in advertising agency’s ‘creative’ department, I have heard the word ‘Creative’ used in contexts both…
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Medium is the place where people use words to express their thoughts. And many do that brilliantly. This time, though I am taking a…
Mac tools I (A designer/blogger/Freelancer) use.
Mac tools I (A designer/blogger/Freelancer) use.
NOTE: I don’t work for any company which make any of these products. I wish I did, but I don’t.