Branding a Co Working Space

I was commissioned to provide an overall branding solution for a Co working space in New Delhi called Innov8 founded by Ritesh Malik, which incubates and provides space to startups with potential.

The client wanted something that the startups in India could connect with. For the research, I met with a few startups and came up with a couple of key points. Most of the startups were either at a high point with their businesses or low, ready to quit, about to get bankrupt.

So I brainstormed the dialogues from my research to create a symbolic representation of ideas.

I doodled multiple elements from the key points which included Stock Rise, Accelerate, Focus, Community, Individual, Struggle etc. 
Once done with the symbols, I tried to incorporate a custom type within, to create a unique logotype.

The finalisation of the identity(logo) and the brand guideline was followed up with working on the collaterals. I preferred a bold and distinctive style on the business cards, letterheads etc.

For promotion purposes I suggested the client to have a startup given to the people who get associated with Innov8. The kit includes Innov8 Business Cards, Notebooks, Calender and other Stationery.