Historical Micro Interactions in the Myntra Website

This is a documentation of some of the…

Designing a seamless payment experience that builds trust.

Case study

Sketching as a UXD Process

An insight into the process we carry out to come up with better outcomes

Sketching plays a very crucial part in our Design process at Phionike. It lies in that sweet spot between Journey Maps and Wireframes.

Journey to the Apple Design Award: My first App

Building Netflix style in-app subscription payments in your multi-platform product

UX hack #1

I am a fan of wireframes. I think there’s no better method to judge a flow. As a UXer, we need to deliver an optimised flow that satisfies functionality first, then add visual designs that can communicate those flows effectively. But if the flow doesn’t work, nothing works. Hence, wireframes.

How We Built FreshClub

Great membership platforms, though abundant, each present their own challenges…

Facebook News Feed — Short research

I generally don’t like to take a dig at any product and try to make it better because I know…

A UPI ID for every utility bill account

What an Idea Sirji!