Building a unique credit payments network from scratch in 8 months.

Case study

Adil Siddiqui
Jan 7, 2019 · 14 min read

OVERVIEW

ROLE

RESULT

New user transaction flow

Back story

Establishing the problem statement

Research agenda

What we learned

Types of payment options available

Why do people prefer a payment method over another?

Customers payment problems

Merchants payment problems

Defining Our Goals

A customer is not looking to make a payment. Paying is just a means to complete their primary objective.

What are we going to name this product?

Where can a user discover Simpl?

BookMyShow payment screen

How are we going to onboard users?

The very first version of Onboarding flow

How will a repeat user flow look like?

When do we collect back from users?

How are we going to underwrite customers?

How are we going to convince merchants to partner with Simpl?

Tweet to merchant GIF

LAUNCH

“If you are not embarrassed by the first version of your product, you’ve launched too late.”- Reid Hoffman

Faasos + Simpl flow
Simpl team. After launch.

MAKING SIMPL EVEN SIMPLER

Intro+Validate

CONCLUDING

Thanks for reading

UX in India

Thoughts and writings by Indian UXers/Design Thinkers.