Focus on observation details relevant to your research questions.

Market Research conducted by UX Indonesia of Indonesia and CX Insight of Australia.

#agileux tip of the day

Focus on observation details relevant to your research questions.

In this depicted picture at a “traditional” market, we focused on how a market worker arranges the market’s fruits and vegetables. Even though we were tempted to dig deeper on what was happening behind him, i.e. how the shoppers collaboratively picked and chose vegetables with mobile technology’s assistance, we stayed true to our initial research purpose.

Later, the shoppers’ context helped us understand how we can help the market worker be more efficient and effective in arranging the fruits and vegetables for the benefits of the workers, the shopper, and the market owner.

UX Indonesia

Indonesia’s first and leading Insight-driven User…