UX & limited resources

Case studies: The UX “team of one” in action — project A

Inês Bravo
Apr 25, 2017 · 4 min read
Snapshot from InvisionApp board with UI
UI design development

TRANSFERABLE KNOWLEDGE? YES

Metrics after the launch of responsive version. The average daily use of mobile devices increase from 5 to 40%, and time spent on site 300%
  • Jobs to be Done instead of personas. Since target audience is general population, and stakeholders do not see any interest in personalising for who they are doing the project, I wrote “jobs to be done” in complement to “user stories” to map what is expected and if, when online and tested, the user was doing so:
  • From the previous project, with similar structure, the journey map is revisited and refreshed. Feelings are not considered, just actions are;
  • Problems encountered in other projects are started and amendments are put in place;
  • Analytics: documented a series of events and interactions that a person experiences, from the existing web brand presence;
  • User testing from other projects was taken into consideration since the technology foundation is the same, and the majority of jobs to be bone have the same goal. For the duration of the projects, and since time was a feature that could not be missed, only guerrilla testing was conducted and expert reviews are taken into consideration.
Pages consumed, since redesign: behaviour model — project online since 1st January, 2016

Universal Methods of Design

Qualitative and quantitativa methods (Martin-Hanington, 2012)

  • Expert review / heuristic evaluation
  • Mental model diagram (stakeholders)
  • Jobs to be done
  • User journey mapping
  • Web analytics
  • Guerilla Testing

DESIGNER POINT OF VIEW

Evaluation of the process before and after stakeholders meetings


Research project

The mindset for professionals who wants to create a better UX practice, with limited resources  —  Industry Research Project, MA Digital Media Management Hyper Island (October 2015 / January 2016)

Inês Bravo

Written by

user experience designer. strategist. visual geek. consultant. digital management. www.inesbravo.com. lisbon lover & world traveller. hyper island alumni.

Research project

The mindset for professionals who wants to create a better UX practice, with limited resources  —  Industry Research Project, MA Digital Media Management Hyper Island (October 2015 / January 2016)