UX & limited resources
From the Design Value Index 2015, UX is one of the corporate design trends. It is clear that when analysing the DVI, user experience (UX) design is a dominant and growing force in the design profession, predicting work towards improving and standardising processes. Retrofitting organisations to include more designers, shifting ways of work and thinking, presents challenges (Jae, 2015).
Out there, everyone is talking about UX. However, inside the relevance for advocating for the real user is still a constant struggle. Strategic UX is a plan of action designed to achieve a particular goal or goals. Tactics and tools are useful but only work if professionals understand value and context of use. The challenge as UX professionals is a constant need to go strategic, lead the conversation an advocate.
Design thinking is a problem-solving mindset. These research findings are the result of experience and steps that are constantly being iterated and improved. Designers iterate to discover the next best step. Fail is an option but continues working is the path. Keep the focus on the growth side, avoiding being stuck into the fixed mindset. Having a big vision, and small strategies lead to success, one tiny habit each time.
Organisations are showing a clear awareness that User Experience is essential to creating a competitive product, but how to integrate that knowledge in the existing workflow is the challenge. In today’s work, the UX teams of one is a diplomatic, well informed, and well-meaning instigator. Wow moments, like a magician doing a trick and the product improvements by the methods used, is not the standard case. UX improvements and work take time, and design improvements often happen gradually, over time.
“If you want to be brave and show up in your life, you’re going to fail. You’re going to stumble. You’re going to fall. It’s part of showing up.” - Brené Brown
Acknowledgement All the interview participants for their contributions and my colleagues for letting me push towards a better work result; Warren Harrison, my supervisor for support and knowledge; DDM PT Crew 1, Erick Rodin and Hyper Island for pushing me out of my comfort zone; João, for daily support and love; my kids for the nagging and counting the days out loud every time I arrive at their presence; and my family for all the help.
Originally published at ines-bravo-ux-ltd-resources.squarespace.com January 2016
Inês Bravo: Industry Research Project . MA Digital Media Management (PT Crew 1) — Hyper Island, London, UK . October 2015 / January 2016 Contacts www.inesbravo.com